Colours

Written by: kamasheto

Who hasn’t yet noticed that Egypt has become like a wide LCD screen. If you take a cruise around Cairo during the night, 10 pm or something, you won’t really mind that almost none of the street lamps are working.. thanks to all the ads up there.

Companies are trying to bombard each other. Not that I’m complaining (for all I know this means lower prices to us - the _poor_ consumers), but they’re overdoing it. The people are actually noticing that they are trying to eliminate one another. It’s not marketing anymore, it’s become more like a.. showoff - who has the smarter marketing department.

Anyway, I wanted to index what the “major” colours stand for here in Egypt right now, so here goes:

Green: Etisalat - Sprite/7up
Orange: Mobinil - Fanta/Mirinda
Red: Vodafone - Coca Cola - McDonald’s/KFC
Blue: Pepsi
Yellow - LawHat (the famous “eldonya safra kda leh” poster - I don’t even know what that company sells, nevertheless what the heck the ad is trying to point out other than that they’re spending lots of money trying to make people wonder)

If you have any other remarkable colour that is adopted by a certain industry pray, share.